Last month, the Good Food Institute (GFI), a nonprofit that works to bolster the success of animal product alternatives, announced the creation of a new term: “clean meat.” Products like Memphis Meat’s meatballs and Clara Foods’ chicken-less egg whites are to be called “cultured” no more. Now, they’re “clean.”
Lorentz Take: Knowing what kind of meat to eat is difficult enough as it is. Let’s not allow vegetable-based, lab-grown protein to be called meat!